Brainfreeze 2025:
Featuring Luna Li
Brainfreeze is the annual winter quarter concert thrown by Associated Students of UC Davis Entertainment Council, held in the Mondavi Center on campus. For 2025, EC recruited the solo artist Luna Li to perform an intimate acoustic set.
Techniques: Figma, Photoshop, Illustrator
Design System
The colors and logo imply a frosty floral atmosphere, with a cool green as the dominant identifying color.
Hand drawn floral assets are also used to add texture and a sense of whimsy that aligns with the branding package from Luna Li.
Posters
One main artist poster and a teaser poster was created to promote the event.
Social Media
Marketing materials were posted to the Entertainment Council instagram to tease ticket sales and formally announce the event and introduce the student openers.