Brainfreeze 2025:
Featuring Luna Li
Brainfreeze is the annual winter quarter concert thrown by Associated Students of UC Davis Entertainment Council, held in the Mondavi Center on campus. For 2025, EC recruited the solo artist Luna Li to perform an intimate acoustic set.
Techniques: Figma, Photoshop, Illustrator
Design Directors: Kat Cho, Britney Sun
Design Coordinators: Katie Castro, Jaclyn Ha
Ideating
We created a moodboard of images and design concepts that inspired our process. We wanted to focus on hazy, chilly colors but emphasize natural forms like florals and plants to link to the concepts Luna Li uses in her work.
Design System
The colors and logo imply a frosty floral atmosphere, with a cool green as the dominant identifying color.
Hand drawn floral assets are also used to add texture and a sense of whimsy that aligns with the branding package from Luna Li.
Posters
One main artist poster and a teaser poster was created to promote the event.
Social Media
Marketing materials were posted to the Entertainment Council instagram to tease ticket sales and formally announce the event and introduce the student openers.
Event Overview
The event, which saw a completely sold out audience, was a success! I learned so much from creatively directing one of my first major EC events as a director and it was so much fun to see everything come together and work with my amazing staff.